NYC billboard to characteristic message about significance of Canada’s power to Reconciliation

NYC billboards.

Calgary, Alberta, Sept. 20, 2022 (GLOBE NEWSWIRE) — A Canadian Indigenous chief is lending his voice to a Manhattan billboard marketing campaign this month.

Hoping it’ll convey international understanding that the nation’s power business is enjoying an essential position in bettering the usual of dwelling of many First Nations Individuals in Canada.

“Partnerships with Canada’s power sector supply an unimaginable alternative to tug our subsequent era out of poverty,” mentioned Dale Swampy, president of the Nationwide Coalition of Chiefs.

“These partnerships advance the trail of Reconciliation.”

Swampy, whose group represents about 80 First Nations communities throughout Canada, hopes his message throughout New York’s Local weather Week – one of many largest environment-focused occasions on the earth – helps shine a lightweight on the robust relationship many Indigenous communities have with Canada’s oil and gasoline and cleantech industries and the position financial and environmental partnerships have within the pursuit of Reconciliation.

“It’s essential folks additionally perceive that the oil and gasoline business is taking its dedication to sort out local weather change critically and that the inherent relationship our folks have with the setting helps tasks to be developed extra responsibly,” mentioned Swampy.

Canada ranks primary among the many world’s prime oil reserve holders in all three areas of ESG – environmental safety, social progress and governance – in keeping with worldwide third-party assessments – and oil and gasoline employs extra Indigenous folks than another business within the nation.

Actually, general Indigenous illustration within the oil and gasoline sector was greater than 6% in 2019, in keeping with Statistics Canada. For comparability, Indigenous peoples make up about 3.3% of Canada’s whole workforce.

An increasing number of First Nations communities and companies are coming into into fairness partnerships and mutual profit agreements on main pipeline and power infrastructure tasks. And Canada’s oil sands producers have spent $15 billion with Indigenous companies since 2012, reaching a document $2.4 billion in 2019, in keeping with the Canadian Affiliation of Petroleum Producers.

“But sadly there are some coordinated teams who’re preying on the desperation of a few of our folks to show world opinion towards Canada’s oil and gasoline business,” mentioned Swampy, a member of the Samson Cree Nation.


Indigenous communities misplaced out as governments have previously bowed to extremist strain and denied tasks such because the Keystone XL and Northern Gateway pipelines, which might have introduced lots of of tens of millions of {dollars} of financial development to communities, he mentioned.

The $65,000 marketing campaign, sponsored by the Canadian Power Centre (CEC), options Swampy and the easy message “Indigenous partnerships with oil and gasoline advance the trail of Reconciliation.”

It would run Sept. 20 to 25 on three massive out of doors digital billboards in excessive site visitors New York places at Occasions Heart, concentrating on Local weather Week audio system, delegates and media.

CEC President and CEO Tom Olsen mentioned Swampy has been an integral voice for Canadian First Nations involvement in helpful fairness partnerships.

“Dale has been a brave voice for a few years now on the essential position First Nations leaders, companies, and displays can play in supporting stronger and extra sustainable tasks,” mentioned Olsen.
“It’s time the world gained that understanding too.”

Fast info:

Extra examples of fairness partnerships with First Nations communities will be discovered on the marketing campaign web site at

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